Purpose
Help businesses access practical, dependable and security-conscious technology that supports their work and growth.
Corporate identity
One brand. A clearer digital future.
A practical identity system for Mint Projects and its growing portfolio of business software and digital services.
Brand foundations
Vision
Grow into a trusted African technology company delivering useful digital solutions across industries and markets.
Personality
Confident, clear, capable, approachable, modern and grounded in real business needs.
Visual system
Ocean blue
#1677B9 · Trust, clarity and technology.
Growth green
#12A879 · Progress, renewal and action.
Slate grey
#5D6D78 · Balance, legibility and professionalism.
Use white and pale cool-grey surfaces, subtle gradients, restrained shadows, rounded cards and generous whitespace. Keep product logos and icons consistent, but allow each product to use a small identifying accent while retaining the Mint master-brand signature.
Voice and messaging
Say: practical, secure-conscious, dependable, user-friendly, clear, business-focused, accessible, thoughtfully designed.
Avoid: guaranteed security, guaranteed savings, market-leading, number-one, fully compliant or customer success claims unless independently substantiated.
Writing rule: lead with the customer's business problem, explain the relevant capability in plain language, then state the next step. Be transparent about product availability, features, pricing and support.